7AM
Morning Activities
Tennis, Pickleball, Yoga, Beach Walk

8AM
Breakfast

9:30AM-12:30PM
Welcome Remarks

The Future of Brand: Why This Time It's Different - And What to Do About It
Brand is back-  but not as a campaign strategy. In a fragmented, hyper-informed marketplace, brand has become a business survival mechanism, yet most organizations are still operating with outdated models built for control, not credibility. This session explores what’s broken and what it takes to rebuild brand as experience, not expression. The CMOs who get this right won’t just tell better stories; they’ll build the most durable competitive advantage their companies have.

The Future of Commerce: Turning Signals Into Strategic Advantage
Commerce media is shifting from a performance channel to a strategic engine for how brands connect with consumers and measure value. This session will unpack where commerce media is headed, how it influences customer understanding and partnerships, and what CMOs should be thinking about now to position their teams and investments for what’s next. Expect a practical, forward-looking discussion designed to spark ideas you can take right back to your organization

Break

The Future of AI in Marketing: How Leaders Move from Experimentation to Strategic Advantage in an AI-First World
This is not your same old AI cheerleading session. This is where the conversation gets serious about the benefits and risks of AI—how it not only changes processes, but also decision-making, and ultimately how it will change your role as a leader of humans working with machines.

12:30PM
Lunch

1:30-3:30PM
The Future of the Customer
For years we’ve honed our ability to know audiences intimately. We crafted precise personas, engineered seamless journeys and built sophisticated digital ecosystems. Consumers saw choice expand to near infinity.  But with the profound shift we’re in today, will any of those efforts be relevant? What does customer loyalty mean? This session invites you to recalibrate, and fundamentally hit reset, on what it means to reach a customer now and in the future.

The Future of the Funnel: Rethinking Measurement in the AI Era
AI is breaking the rules of the marketing funnel. As consumer discovery and decision-making methods shift, this session challenges traditional "performance" thinking, and explores how AI is ushering in the "performance branding" era.

The Future of Marketing Organizations: Designing Teams for Outcomes, Adaptability, and Constant Change
Marketing has moved beyond channels. Legacy org structures haven’t. This session reveals how future-ready marketing teams are built for outcomes, adaptability, and decision velocity.

3:30PM
Afternoon Activities

6PM
Cocktail Reception

7PM
Dinner & Nightcap